Frankie Francis

PR & Marketing Campaigns 
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Public Relations & Communication Manager, The Free Spirits Company

FALL 2021 – Winter 2022

Public Relations

• Executed PR campaigns for The Free Spirits Company and fostered relationships with media partners by managing the PR pitching process.

Press Placements

• How to Protect Your Gut During the Holidays, California Live – NBC Los Angeles (2.9 million impressions) Sober October featured segment
• Raising a Glass to Thanksgiving, Global Toronto T.V. segment (20.9 million impressions)
• The Best Nonalcoholic Drinks & Spirits of 2022, tasteofhome.com article feature (29.6 million impressions)
• 10 Non-alcoholic Drinks to Serve at Parties, "Best Bourbon”, Cnet.com article feature, (71.7M impressions)
• 2021 Holiday Gift Guide, Imbibe.com article feature (199.9k impressions)
• Why So Many Stars are Toasting with Free Spirits' Non-Alcoholic Beverages This Season, Eonline.com article feature (23.M impressions)
  

Social Media

• Established brand voice and Instagram aesthetic. Developed social media content and marketing strategy and grew Instagram followers and engagement by 80+%. 
• Initiated influencer collaborations and partnerships to grow brand awareness during Sober October and holiday season, including: TV Personality and Celebrity Hair Stylist Robby LaRiviere, mixologist Sarah Lawrence, and Celebrity Hairstylist Ben Skervin.

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Public Relations Coordinator, HUM Nutrition, Splits59

FALL 2021 - WINTER 2022

Public Relations

• Initiated holiday PR campaigns for Splits59 and HUM Nutrition, and established brand partnerships through events and social media giveaways.
• Curated 2021 Holiday Upcycled Gift Guide featuring Splits59 and HUM Nutrition's sustainable products to pitch press.
• Coordinated HUM Nutrition sponsorship for a MONROW winter 2021 sleepwear launch party. 

Press Placements

• Holiday 2021 Gift Guide: The Most Stylish And Sustainable Activewear, Forbes.com Splits59 article mention (96.2 million impressions)
• Step Up Your Santa Game with These Great Gifts, EXTRAtv.com Splits59 feature in sustainable gift guide segment (1.3 million impressions)
• 9 Christmas Gifts to Give Your Best Friend (Or Keep for Yourself) intheknow.com gift guide article (8.4 million impressions)
• "Happy Boxing Day—These Every Post-Christmas Sales are on Par With Black Friday", thedailybest.com HUM Nutrition article mention(31.4M impressions)

Instagram Placements

• Coordinated influencer gifting initiatives for Splits59 including: Eva Longoria, Kit Keenan, Olivia Jade, and Kelly Ripa.